Which performance metrics would you report to track SAMPADA success?

• A. Number of meetings held, number of approvals, budget utilization, staff training hours.
• B. Number of new recipes, color of packaging, warehouse temperature, courier speed.
• C. Employment created, investment attracted, value addition, capacity utilization, export earnings, and wastage reduction.
• D. Number of patents filed, social media followers, training days, energy consumption.

Answer: (C)

Tracking outcomes that show real impact is what this item is after. For SAMPADA, the best metrics are those that reflect growth, efficiency, and sustainability in agro-processing. Employment created demonstrates the program’s social and economic benefits in communities. Investment attracted signals confidence and the potential for expansion and job creation. Value addition measures progress in processing and upgrading raw materials into higher-value products, indicating economic advancement beyond basic production. Capacity utilization reveals how efficiently facilities are being used, pointing to overall productivity and throughput. Export earnings capture success in international markets and the program’s contribution to trade. Wastage reduction aligns with efficient resource use and environmental sustainability.

Other options tend to emphasize activities or attributes that don’t by themselves prove broad impact. For example, internal processes like meetings or budget usage don’t show outcomes; packaging color or courier speed are product/operations details; patents or social media metrics may indicate activity but not the overall program effectiveness. Focusing on these outcomes gives a clearer picture of SAMPADA’s effectiveness in driving growth, jobs, and sustainable agro-processing.